Client: Land Rover UK
Brief: In order to recognise the dedication of their team's resolve and to inspire greater performance in the current demanding climate, the management at Land Rover UK asked Outside Adventure to run a reward and motivational programme for its 140 core staff.
Event: Outside devised a full programme that allowed each individual to participate on an equal footing, and prove that everyone’s role within the staff structure is a vital component in the team’s success. This programme focussed on generating a sense of self belief, belonging, and the realisation that when times are tough, you can perform so much better together.
John Edwards, Land Rover UK Managing Director, said: "Our team have really had to knuckle down and dig deep of late - I was looking for a dynamic and purposeful programme that would be inspiring, give a sense of individual value and drive a passion for our business. It needed to be fun but not frivolous."
